Phone conference with Michael Powers, Patrick Tedjamulia, and Guy Kawasaki. Michael Powers won the Guy Kawasaki Shoes and Mentorship auction on eBay.

Guy Kawasaki Bio:

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. He is the author of eight books including The Art of the Start, Rules for Revolutionaries, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Michael Powers Bio:

Michael Powers is a mobile gaming industry veteran, with a deep background in software engineering, and experience founding and running an award-winning games publishing company with top-selling titles on major carrier decks, including T-Mobile and Sprint. He has presented on mobile entertainment issues at venues ranging from the Games+Mobile Forum, Apple's WWDC, and Comdex, and in print and online, including technical articles featured at Sun Microsystems's Wireless Developer Website. Michael holds a bachelor's degree from Princeton University.

“I've been a Kawasaki fan since his Evangelist days, when I ran a kind of apple-in-the-media watchdog bog circa 1996. I started reading his new bog with interest and that's what led me to bid.”

Conference Call:

Guy: Hello, this is Guy.

Patrick: Welcome, we would first like to thank you for participating in this call. Michael Powers is also on the call.

Michael: Let’s go through the slides first and then follow-up with the questions I have prepared.

I am Michael Powers. I am the founder and acting CEO of Mpowerplayer. Basically, we bring iTunes for the mobile gaming market. I am very much interested in your feedback because I have been following your career for over a decade now. I am quite honored to get your feedback.

G: Well, you paid for it.

M: I did, but it’s for a good cause, so I was able to rationalize it that way.

Let’s start with the slides. I’ve read your most recent book, “The Art of the Start”. That really helped me narrow down and solidify my presentation. So you will be familiar with the format.

Starting off with me, that’s me in the first slide. And what we do. We help mobile game publishers make, market, and sell by helping consumers find, try, and buy mobile content.

How’s that slide, too much, too little detail?

G: Why don’t you rip through them all as fast as you can. I’m taking notes as we go slide by slide.

M: and then we get down to the problem. What’s broken is the experience of buying a mobile game is terrible for various reasons, carriers, poor merchandising, and poor user experience. We fix it by bringing the iTunes approach to the merchandising and purchase of mobile content by providing a desktop portal, a player application that has a built in catalog and emulator so you can click these things and thy immediately start running and you can get a feel of what these games are all about. So you accrue the advantages of being quick in search and have the long-tail effect for merchandising. It lets you try these things first so you feel comfortable about your purchase. And most importantly, it encourages the user to make an impulse buy right from the